Deal of the Month! Well...Maybe Not

I got an email the other day from Coastal Contacts. I purchased contacts from them back in December of last year because they had the best price on my Acuvue 2 lenses. The subject of the email I received said, "Coastal Contacts Dropped the Price on Your Contact Lenses." I didn't need more contacts yet, but I decided to read the body of the email. In there, it said,

We’ve just dropped the price on Acuvue 2 – get it as low as $14.74 per box! We have extra Acuvue 2 in stock, so we’re blowing out the inventory. Hurry, for a limited time you can save even more when you refill your contact lenses at Coastal Contacts!

That got me to wondering. How much did I pay for my contacts in December? I went and I took a look at my order confirmation. Total price for each box of contacts I bought? $17? $18? Nope...

$14.90 per box

I guess sending an email to people saying, "Hurry, Coastal Contacts is having a 1.07% sale on Acuvue 2 lenses!" just didn't sound as appealing as telling people that they are "blowing out the inventory."

Thanks for the great deal, Coastal Contacts.